Ahrefs: AI-Enhanced SEO & Competitive Analysis Tool
Ahrefs
Ahrefs is the go-to SEO and competitive analysis suite that blends rich data with AI insights to help websites rank higher and outpace competitors.Ahrefs is a comprehensive SEO and competitive analytics platform powered by AI.
Boost search rankings with data-driven SEO tools and insights.
Ahrefs helps you analyse your website and your competitors’ footprints across search. Use Site Explorer to inspect backlinks and organic traffic, Keywords Explorer to uncover keyword opportunities with difficulty and traffic estimates, Site Audit to surface technical SEO issues, and Rank Tracker to monitor performance over time. AI capabilities help generate content ideas, suggest optimisation improvements and highlight quick wins for visibility growth.
Core Features & Capabilities
Ideal for SEO specialists, content marketers, agencies and business owners who want deeper visibility into search performance and actionable insights to drive organic growth.
- Keyword Explorer: find high-impact search terms and difficulty scores
- Site Explorer: analyse backlinks, organic traffic and competitors
- Site Audit: detect technical SEO issues and health metrics
- Rank Tracker: monitor keyword performance over time
- AI recommendations for optimisation and content opportunities
Trending Use Cases
- Discover high-value keywords with traffic potential
- Analyse competitor SEO strategies and gap opportunities
- Audit and fix on-site technical SEO issues
- Generate content ideas and optimisation prompts with AI
Why Marketers Choose Ahrefs
Start a trial, connect your domain, run keyword searches and site audits, review backlink profiles and content gaps, then prioritise actions with AI suggestions to boost organic visibility.
“Ahrefs gives us clarity and confidence in our SEO decisions — backed by data and insights.”
Deep Keyword Intelligence
Uncover long-tail keywords and opportunities with actionable metrics.
Authority & Backlinks
Analyse link profiles to build stronger domain authority.
Technical SEO Audits
Identify issues that could be dragging rankings down.
Competitive Advantage
Compare your performance against rivals and capitalise on gaps.
Getting Started with Ahrefs
By combining powerful SEO data with user-friendly workflows and AI insights, Ahrefs helps teams prioritise what matters most for organic growth and outrank the competition.
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