Brandwatch is a leading AI-powered consumer intelligence and social listening platform that helps global brands monitor online conversations, analyze sentiment, and make strategic decisions.

Listen deeply. Analyze quickly. Act confidently with AI-driven brand intelligence.

Brandwatch enables organizations to search and monitor conversations across social media, blogs, forums, news, and other digital sources. With AI-powered sentiment and trend detection, influencer identification and historical data access, users can benchmark performance, spot risks and opportunities, and align strategy with consumer voice.

Core Features & Capabilities

Ideal for marketing, PR, consumer insight and strategy teams at brands, agencies and enterprises who need to understand voice, perception and trends at scale.

• Monitor public conversations across millions of sources
• AI-powered sentiment, emotion, trend and anomaly detection
• Influencer discovery and campaign performance benchmarking
• Custom dashboards and automated alerts to action insights
• Historical data and competitive intelligence for strategic planning

Why Organizations Choose Brandwatch

Start with defining the key topics, brands and competitors you want to monitor, set up dashboards and alerts, enable Iris AI analytics, and integrate with your workflows to turn insights into strategic action.

“With Brandwatch we turned noise into insight, and we responded to consumer sentiment faster than ever.”

Getting Started with Brandwatch

By leveraging AI-powered listening, analytics and alerting, Brandwatch helps organizations transform real-time conversations into meaningful strategy and action.