Frase is an AI-powered content workflow platform that enables teams to research, write and optimize content for both search engines and AI discovery.

Create faster. Rank higher. Get cited by AI with the workflow built for modern content teams.

Frase starts with keyword or topic research and real-time analysis of top ranking pages, automatically generates outlines, assists with AI draft writing, and provides live SEO + GEO scoring. Users optimize language, structure and brand voice while monitoring content opportunities, governance and performance—all in one intuitive platform.

Core Features & Capabilities

Ideal for content marketers, SEO teams, agencies and writers who want to scale content quality, stay on-brand and capture both traditional search traffic and AI-driven discovery.

• Automatic content briefs and outlines based on top-ranking results
• AI writing assistant you can control with brand voice and tone
• SEO + GEO real-time scores and suggestions for each draft
• Governance tools to maintain brand voice, rules and compliance
• Team collaboration, approvals, and integrations with CMS and Google Docs

Why Teams Choose Frase

Start a free trial, enter a topic or keyword, explore the generated brief, draft your content using the AI editor, optimize using live scores, publish and monitor performance. Scale by using recurring workflows and audits for older content.

“Frase let us create content that not only ranks but gets cited by AI—without bloating our workflow.”

Getting Started with Frase

By streamlining research, writing and optimization into one unified process, Frase helps teams publish more, rank higher and capture traffic from both search engines and AI platforms.