Moz is an SEO platform that provides tools and insights to improve search visibility, keyword rankings, and site performance.

Boost your search visibility with keyword tools, performance tracking and actionable SEO insights.

Moz provides seasoned and new SEO practitioners with a comprehensive set of tools to research keywords, monitor rankings, audit technical issues, analyse link profiles and measure search performance. With its intuitive interface and trusted metrics like Domain Authority, Moz helps users understand how search engines view their site and what actions can improve organic traffic and visibility.

Core Features & Capabilities

Ideal for SEO specialists, content marketers, digital agencies and business owners seeking reliable search metrics, actionable recommendations and clear performance tracking to improve organic rankings and site health.

• Keyword research and SERP analysis
• Rank tracking with daily updates
• Site crawl audit and technical issue reporting
• Backlink analysis and link metrics
• Page optimisation recommendations

Why Marketers Choose Moz

Sign up for Moz, connect your website to begin crawling, explore keyword opportunities using Keyword Explorer, set up rank tracking for your most important terms, and use audit and backlink tools to prioritise optimisation tasks that improve search performance.

“Moz gives us clarity into search performance with trusted metrics and easy-to-use tools that guide optimisation work.”

Getting Started with Moz

By unifying keyword research, ranking insights, technical audits and backlink analysis, Moz gives users a clear view of their SEO health and pragmatic next steps to enhance visibility, drive organic traffic, and measure progress over time.