Plum is a smart money app that uses AI to automate saving, investing, and financial planning with effortless rules-driven automation.

Automate saving, investing, and financial goals with AI that manages your money goals intelligently—without the effort.

Plum analyzes your spending and income to set aside safe amounts automatically using rules like Round-Ups, Payday saver, 52-Week Challenge, or weather-linked rules. It provides interest-earning pockets, ISA accounts, investing in stocks and funds, and optional debit card—all with FSCS protection and smart budgeting.

Core Features & Capabilities

Ideal for people seeking effortless financial growth, Plum blends automation with flexibility—helping you save, invest, and plan for life’s goals using intelligent tools.

• AI-calculated auto-saving based on spending and balance
• Auto Savers: Round-Ups, Payday, 52-Week and Sunny Day rules
• Interest-earning savings pockets, Cash ISA & Lifetime ISA
• Invest in stocks and funds commission-free from £1
• Adjust savings intensity using mood settings
• Optional debit card and budgeting interface

Why Users Love Plum

Download Plum, link your bank, and enable Auto Savers or choose a challenge. Set goals, turn on interest pockets or ISA options, and begin investing. Upgrade for higher interest rates, debit card, and advanced features.

“Plum does all the financial heavy lifting—saving and investing on autopilot—so I can focus on life.”

Getting Started with Plum

By blending automation, investing, and fun saving tools, Plum turns small financial habits into big outcomes—helping you manage money confidently and intentionally.