Semrush is an all-in-one SEO, competitor research, and digital marketing analytics platform.

Plan, optimise, and track SEO growth with competitive insights in one dashboard.

Semrush brings keyword discovery, site health auditing, backlink intelligence, rank tracking, and competitor benchmarking into a single platform. It’s built for teams that want to find opportunities faster, prioritise what matters, and report performance clearly—whether you’re improving technical SEO, building content strategy, or defending against competitors in crowded niches.

Core Features & Capabilities

Ideal for SEO specialists, agencies, ecommerce and SaaS growth teams, and local businesses that need reliable data for keyword targeting, technical fixes, content planning, and competitor monitoring—at scale.

• Keyword research to uncover demand, difficulty, and intent
• Competitor and domain analysis to spot gaps and opportunities
• Backlink analytics to evaluate authority and link-building targets
• Site Audit to detect technical SEO issues and prioritise fixes
• Rank tracking to monitor keyword positions across locations/devices

Why Businesses Choose Semrush

Start by researching your priority keywords, run a Site Audit to identify technical blockers, and set up rank tracking for your target pages. Next, benchmark top competitors to find content gaps and backlink opportunities. Use ongoing tracking and reports to measure gains and refine your strategy monthly.

“Semrush helps us move faster—spot opportunities, prioritise SEO work, and prove impact with clear reporting.”

Getting Started with Semrush

By combining competitive data, technical diagnostics, and campaign tracking, Semrush helps teams prioritise the right work, execute faster, and connect SEO efforts to measurable outcomes like traffic, leads, and revenue.