Ahrefs is a comprehensive SEO and competitive analytics platform powered by AI.

Boost search rankings with data-driven SEO tools and insights.

Ahrefs helps you analyse your website and your competitors’ footprints across search. Use Site Explorer to inspect backlinks and organic traffic, Keywords Explorer to uncover keyword opportunities with difficulty and traffic estimates, Site Audit to surface technical SEO issues, and Rank Tracker to monitor performance over time. AI capabilities help generate content ideas, suggest optimisation improvements and highlight quick wins for visibility growth.

Core Features & Capabilities

Ideal for SEO specialists, content marketers, agencies and business owners who want deeper visibility into search performance and actionable insights to drive organic growth.

• Keyword Explorer: find high-impact search terms and difficulty scores
• Site Explorer: analyse backlinks, organic traffic and competitors
• Site Audit: detect technical SEO issues and health metrics
• Rank Tracker: monitor keyword performance over time
• AI recommendations for optimisation and content opportunities

Why Marketers Choose Ahrefs

Start a trial, connect your domain, run keyword searches and site audits, review backlink profiles and content gaps, then prioritise actions with AI suggestions to boost organic visibility.

“Ahrefs gives us clarity and confidence in our SEO decisions — backed by data and insights.”

Getting Started with Ahrefs

By combining powerful SEO data with user-friendly workflows and AI insights, Ahrefs helps teams prioritise what matters most for organic growth and outrank the competition.