Clay
Clay is a GTM data and automation platform that unifies first- and third-party sources, builds custom intent signals, and orchestrates agent-driven workflows across CRM, warehouses, ads, and messaging to research, score, and engage accounts programmatically.
Overview
Connect your CRM, warehouse, and marketplace vendors, define target segments, then let agents continuously research accounts and contacts. Clay enriches records, computes intent, updates destinations, and triggers sequenced outreach and ads—so every play runs with current data and clear ownership.
What It Does
Clay suits GTM engineers, revenue operations, sales development, marketing operations, and founders building repeatable pipeline. It helps teams map TAMs, qualify inbound, personalize outbound, maintain CRM hygiene, and launch ABM or PLG plays. Enterprises benefit from central control and auditability; startups get fast setup and leverage without stitching tools.
- Centralize first- and third‑party data with a 200+ provider marketplace.
- Create proprietary intent signals from web content, hiring changes, and product telemetry.
- Run agents that research companies and contacts, preparing briefs and tailored messaging.
- Orchestrate updates across CRM and warehouse, applying shared GTM logic consistently.
- Sync targeted audiences and campaigns to LinkedIn, Meta, and Google Ads.
Key Capabilities
Who Should Use Clay
Start with a free trial or demo. Connect your CRM and data warehouse, then choose marketplace providers and define enrichment schemas. Configure waterfall rules and build segments for TAM, inbound, or ABM. Install the agent plugin to enable research and pre‑call prep, or script workflows via API and CLI. Set destinations for CRM fields, warehouse tables, ad platforms, and messaging tools, then test with a small cohort. Finally, promote the play to production and monitor coverage, latency, reply handling, and audience freshness in the orchestration dashboard.
Turn fragmented GTM data into always-on, agentic plays that create pipeline.
Getting Started
Clay’s advantage is the combination of a wide data marketplace, vendor waterfalling, agent research, and real‑time orchestration in one system. Teams avoid brittle, one‑off scripts and point tools, gain consistent logic across plays, and activate ads and messaging from the same source of truth. For GTM engineers and operators, it compresses build time from weeks to days while improving coverage, auditability, and measurable impact.
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Clay
Clay Labs builds data infrastructure and agentic automation for go‑to‑market teams. The company focuses on unifying revenue data, simplifying enrichment procurement, and operationalizing AI assistants in real workflows. Customers use Clay to research accounts, score leads, launch campaigns, and keep systems synchronized at enterprise scale.
Clay is a go-to-market data infrastructure and execution layer. Teams centralize first- and third‑party data, purchase coverage from a 200+ provider marketplace, and generate proprietary intent signals from the web. Agentic “Claygents” continuously research companies and contacts, while waterfall enrichment blends multiple vendors for accuracy and reach. Orchestration updates CRMs and data warehouses at scale, keeps audiences fresh, and synchronizes actions across email, ads, and internal tools. APIs, a CLI, and an agent plugin model let engineers codify plays and reuse logic. Integrations span Salesforce, Snowflake, and ad platforms including LinkedIn, Meta, and Google Ads, enabling closed‑loop, measurable GTM programs.
www.clay.com/
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