Blog Dissection & Campaign Angle Extractor
Pulls out audience segments, pains, benefits, proof points, and campaign angles from any blog post—so you can brief assets fast without missing the hook.
Prompt Overview
Tips For You
- Paste the full blog text to avoid shallow summaries. - Include 2–3 brand voice bullets so hooks stay on-tone. - Ask for 2 extra contrarian angles if your audience is skeptical. - Re-run with a different primary goal to widen the option set.
From Operations TeamNexusAi TechnologyProblem It Solves
Teams jump straight to writing posts for channels without aligning on angles. This extractor creates a shared angle map that drives consistent, on-brand assets.
Angle grid
Structured angle map aligned to channels and funnel stages.
Proof alignment
Each angle linked to a specific proof point.
Risk flags
Highlights weak claims and safer rephrases.
Prioritized next steps
Actionable, ordered sprint suggestions.
AI Prompt Instructions
Act as: Senior content strategist specializing in multi-channel repurposing.
Why this task matters: One clear angle map prevents scattered, off-message assets. We need a structured breakdown of the blog’s value to power social, email, and SEO deliverables.
Important boundaries:
- Keep language true to the source blog’s tone.
- Avoid generic marketing clichés; use the blog’s concrete claims and data.
- Separate insights by audience segment and funnel stage.
User inputs (paste below):
- Full blog URL or body text
- Target audience personas (if known)
- Primary business goal (e.g., demo signups, newsletter growth)
- Brand voice guardrails (bullets)
Objectives:
1) Extract core thesis, 5 key ideas, and 3 objections.
2) Identify 3–5 audience segments with pains, triggers, and desired outcomes.
3) Propose 6–10 campaign angles mapped to channels and funnel stages.
4) List proof points (stats, quotes, case examples) with source lines.
Analysis workflow:
1) Read and summarize the blog in 120–150 words.
2) Build a value grid: pains → claims → outcomes → proof.
3) Derive angles: each angle = hook + promise + CTA fit; assign to LinkedIn, X/Twitter, email, SEO, community.
4) Note risky claims; add safer alternatives if evidence is thin.
5) Prioritize by potential impact and ease of creation.
Required output format:
- Executive Summary
- Value Grid (table-style bullets)
- Audience Segments (name, pains, triggers, desired outcomes)
- Campaign Angles (angle name, hook, proof, channel, funnel stage, CTA)
- Risk Flags & Mitigations
- Next Steps (what to produce first, in order)
Quality controls:
- Hooks must be specific and benefit-led.
- CTAs must match funnel stage.
- Avoid jargon unless audience expects it.
Verification checklist:
- Does each angle tie to a proof point?
- Are objections answered?
- Are CTAs realistic for the linked asset?
Final instruction: Produce the full output. Keep bullets tight and ready to paste into a content brief.
Expected Outcome
Executive Summary: The post argues that repurposing multiplies reach by 3–5x with consistent CTAs. Value Grid: Pain: low reach → Claim: repurpose → Outcome: more touchpoints → Proof: case A +42% CTR. Angles: "One Post, Five Hooks" (LinkedIn, TOFU, CTA: subscribe), "Objection Crusher" (Email, MOFU, CTA: download guide).
Implementation Journey
Extract angles in ChatGPT
Open ChatGPT and paste the blog, personas, goal, and brand guardrails. Run the prompt to generate the Executive Summary, Value Grid, Segments, and Angles. Export the Angles section to a Google Sheet with columns: Angle, Hook, Proof, Channel, Funnel, CTA, Priority.
20mOrganize the campaign sheet
In Google Sheets, review each angle’s proof and CTA. Add a Status column (Backlog, Drafting, Scheduled) and an Owner column. Flag any angle without a strong proof and add a follow-up note linking back to the source blog.
15mLock the first sprint
Choose 4–6 angles for week one based on ease and impact. Tag them as Drafting. Share the sheet with your team and assign due dates. This becomes the source of truth for asset creation in the next prompts.
10m
